This summer, brewers and beer enthusiasts from around the world are coming together to fight ALS through Ales for ALS™ — a fundraising program where breweries create delicious beers and donate proceeds to fund ALS research.
Rahr Malting Co. and RahrBSG are proud to support Ales for ALS™, and we look forward to joining the rest of the craft beer community for a beer-release party happening Saturday May 24, 2025, at August Schell Brewing Co. in New Ulm, MN.
“I have lost loved ones to ALS. It’s a terrible disease that isolates patients and can make family members feel helpless. But with Ales for ALS, we’re sharing more than a beer. We’re sharing hope and a vision for ending ALS. My son’s father-in-law Jim Brandon loved nothing more than sitting outside with a beer and live music; there are a lot of Jim Brandons out there, and this would be his community. I’m grateful to Rahr for joining the fight.”
– Jean Marschall, Rahr Corporation Accounts Payable Specialist
“Ales for ALS is close to my heart. I lost a family member to this devastating illness, and it means a lot to work for a company that’s stepping up to support the fight. I’m proud to be part of something that honors all those impacted and helps push research and treatment forward.”
– Megan Hanaman, Sr. Director of Customer Experience & Marketing Strategy
About the Beers
- Pineapple Peacock Paradise
A celebration of summer in a glass, Pineapple Peacock Paradise brings a beach vacation to you. This ale is fruity and tropical with a well-balanced hop blend that is curated by the ALES for ALS fundraiser. Enjoy a pint while observing the peacocks in the Schell Gardens.
- Franks Red Hop (IPA)
This Red IPA boasts tropical flavors combined with stone fruits, supported by a biscuit malt note and a dry finish.
- Ales For ALS Pale Ale
Perfectly balanced between malts and hops, this golden pale ale features a nutty, biscuity malt profile combined with the tropical flavors from the special Ales for ALS hop blend. Each sip will leave you wanting more.
In addition to these delicious beers brewed to support a good cause, the festivities at Schell’s will also include food trucks, brewery tours, yard games, auction items, and more. For more information, visit https://fundraise.als.net/augustschells.
About Ales for ALS™
Ales for ALS™ is an international fundraising campaign. It was created in 2013 by a Yakima Valley hop-farming family to raise funds and awareness for ALS research at the ALS Therapy Development Institute (ALS TDI). Breweries from around the world are invited to join Ales for ALS™. Once accepted, participating brewers receive their requested amount of the unique hop blend, created and donated annually by Loftus Ranch and Yakima Chief Hops exclusively for brewers participating in this fundraising program. There is no charge to brewers for this amazing hop blend. Ales for ALS™ brewers donate $1 to the ALS Therapy Development Institute for each pint of the resulting Ales for ALS™ brew sold. The funds raised are spent immediately on their mission to discover and develop effective treatments for ALS. All proceeds benefit the ALS Therapy Development Institute (ALS TDI).
https://a4a.als.net/
About August Schell Brewing Company
On the lush, wooded, hillside banks of the Cottonwood River in New Ulm, the August Schell Brewing Company has been quietly crafting a family of specialty beers since 1860. Today Schell’s is the second oldest family owned and operated brewery in the United States. Called “the most beautiful brewery in America,” by the late Michael Jackson, Schell’s Brewery, Gardens, Museum and Mansion are listed on the National Register of Historic Sites. Schell’s focuses on brewing traditional German style lagers and ales.
https://www.schellsbrewery.com/
About RahrBSG
RahrBSG delivers the finest brewing ingredients and packaging supplies at competitive prices, all backed by outstanding customer service and over 177 years of expertise in the global food and beverage industries. With distribution centers strategically located across North America and an FSSC 22000-certified hop processing facility in the Pacific Northwest, RahrBSG is within easy reach of most breweries. Headquartered in Shakopee, Minnesota, where Rahr Malting Co. operates one of the largest single-site malting facilities in the world, RahrBSG is a subsidiary of Rahr Corporation, a family-owned company since 1847.
https://rahrbsg.com/
